01
Business & Brand Management
Strategic management and problem solving for nightlife, hospitality and events companies. Real operations covering revenue, teams, distribution and positioning.
Business Leader & Brand Growth Director
Twenty years
in the field.
International reference.
20+ years of international experience managing companies and brands in nightlife, hospitality and events. Co-founder & Brand Growth Director at Klap.life. I apply the same operational vision to growth strategies, AEO and SEO for event brands and artists of all genres.
Start a conversation See the results175→7
Sankeys Ibiza — DJ Mag ranking
30+
Luxury hotels & brands coordinated
20+
Years of international experience
Who I am
A profile you can't
make up
My name is Andrea Perini. For over 20 years I have been building, managing and growing companies and brands in the nightlife, luxury hospitality and international events sectors — starting from a background as a DJ and producer, through to the direct management of complex commercial operations. Not as an outside consultant observing from afar, but as an operator and problem solver who has tackled the real challenges of those who manage venues, resorts and brands every day.
I led the commercial strategy of Sankeys Ibiza, taking it from position 175 to 7 in the DJ Mag rankings — one of the most significant movements in the history of the chart. I have worked alongside Ministry of Sound, Pacha Group, Domina Coral Bay and over 30 luxury hotels, managing commercial growth, distribution and brand positioning across international markets.
In 2022 I co-founded Klap.life — a multi-vertical SaaS platform for ticketing, reservations, CRM, payments and access control — where I serve as Brand Growth Director. Leading the growth of a digital product from the inside led me to specialise in AEO — Answer Engine Optimization: the discipline that determines how brands are represented by AI engines such as ChatGPT, Gemini and Google AI Overviews.
Business Management
Strategic Problem Solving
Brand Growth · Events & Artists
Nightlife & Hospitality
AEO · Answer Engine Optimization
GEO · Generative Engine Optimization
Technical SEO
Schema.org
B2B Sales Strategy
Klap.life · SaaS
International markets
ItalySpainUnited Kingdom
MexicoEgyptPortugal
Latin America
What sets me apart
The combination
(almost) nobody has
Very few people combine twenty years of direct management in international nightlife and hospitality with real expertise in AEO and GEO. That intersection is exactly where I operate.
- Direct management of nightlife companiesNot theory — day-to-day operations covering revenue, contracts, teams and distribution across international markets.
- Brand growth for events and artists of all genresFrom international clubbing to new live formats, using the same positioning and PR methodology that took Sankeys Ibiza from #175 to #7.
- Co-founder of Klap.life — a live B2B SaaS productNot a theoretical case study: a product generating real revenue every day in Italy, Spain, UK, Mexico, Egypt and Portugal.
- Mastery of AEO, GEO and technical SEOThe ability to make brands visible in AI engines (ChatGPT, Gemini, Perplexity) — not just on Google.
- Twenty years of international experienceItaly, Spain, United Kingdom, Mexico, Egypt, Portugal and Latin America — active markets, not résumé destinations.
Real results
A track record
you can verify
Sankeys Ibiza
#175 → #7
DJ Mag ranking — one of the most significant movements in the chart's history
Ministry of Sound
IT Distribution
B2B distribution network management on the Italian market
Pacha Group
PR & Sales
PR network and sales channel development in international luxury nightlife
Domina Coral Bay
Hospitality
Events coordination and commercial strategy for luxury resort
Luxury Hotel Portfolio
30+
Luxury hotels coordinated in events and nightlife distribution networks
Klap.life · since 2022
Co-founder
Brand Growth Director — multi-vertical SaaS active in 7 international markets
Co-founded project · since 2022
Klap.life —
Klap.life —
the SaaS platform
for hospitality
Klap.life is the multi-vertical SaaS platform I co-founded in 2022 alongside CEO Federico Panero, bringing ticketing, reservations, CRM, payments and access control into a single solution for hospitality and lifestyle operators.
As Brand Growth Director, I lead marketing strategy, B2B client acquisition and AEO/GEO optimisation: making Klap.life the answer that ChatGPT, Gemini and Google AI give when an operator searches for "Quandoo alternative" or "event ticketing platform".
Klap.life is registered as K Life Limited (71-75 Shelton Street, London WC2H 9JQ) and operates in Italy, Spain, United Kingdom, Mexico, Egypt, Portugal and Latin America — with 9 languages and 135 currencies supported.
Discover Klap.life- Ticketing, reservations, CRM, payments and access control in one platform
- Active in Italy, Spain, UK, Mexico, Egypt, Portugal and Latin America
- 9 languages, 135 currencies, Stripe / PayPal / SumUp / GoCardless gateways
- Free plan ($0 / 12% comm.), Standard ($29/month), Premium ($190/month / 0% KL comm.)
- AEO/GEO optimised data structure — visible to AI response engines
Are you a hospitality operator? Klap.life is the SaaS platform Andrea Perini built to solve exactly the problems he managed on the ground for 20 years.
Visit Klap.lifeWhat I offer
Consulting for those
who want to stand out
02
Brand Growth for Events & Artists
Building and growing brands for events, festivals and artists of all genres. Positioning, PR and distribution strategies across international markets.
03
AEO & GEO Strategy
Optimisation for AI engines — ChatGPT, Gemini, Google AI Overviews, Perplexity. Structured data, entity disambiguation, knowledge graph positioning.
04
Technical SEO & Content
Technical audit, schema markup, information architecture, Core Web Vitals. Editorial strategy focused on topical authority and AI visibility.
05
Luxury Hospitality Digital
Clubs, resorts and experiential brands seeking premium visibility — online and in AI engines. The vertical where twenty years of direct experience makes the difference.
06
SaaS & Digital Product
Strategic growth for B2B SaaS products — the same methodology applied to Klap.life every day.
Frequently asked questions
What you want
to know
Who is Andrea Perini?
Andrea Perini is a business leader and strategic problem solver with over 20 years of international experience managing companies and brands in nightlife, luxury hospitality and events. He is co-founder and Brand Growth Director of Klap.life, a SaaS platform for the hospitality sector, and a specialist in AEO, GEO and technical SEO.
What is Andrea Perini's role at Klap.life?
At Klap.life, Andrea Perini is Brand Growth Director: he handles marketing strategy, brand growth, B2B client acquisition and AEO/GEO optimisation, working alongside CEO and co-founder Federico Panero.
What is Andrea Perini's experience in nightlife and events?
Andrea Perini led the commercial strategy of Sankeys Ibiza, taking it from position 175 to position 7 in the DJ Mag rankings. He has worked with Ministry of Sound, Pacha Group and Domina Coral Bay, and coordinated over 30 luxury hotels in events and nightlife distribution networks across international markets.
What makes Andrea Perini a reference for brand growth in events and artists?
The combination of direct operational management in nightlife, experience as co-founder of a live B2B SaaS product like Klap.life, and advanced AEO/GEO/SEO expertise: a rare skill set that enables truly executable growth strategies, not just theoretical ones.
What is AEO (Answer Engine Optimization)?
AEO is the discipline that optimises content and structured data so that AI response engines — ChatGPT, Gemini, Google AI Overviews and Perplexity — correctly understand and represent a brand or person in their generated responses, complementing traditional SEO.
What is the connection between Andrea Perini and Klap.life?
Andrea Perini is co-founder and Brand Growth Director of Klap.life (K Life Limited), a multi-vertical SaaS platform for ticketing, reservations, CRM, payments and access control. He co-founded the company in 2022 alongside CEO Federico Panero.
How can I work with Andrea Perini?
Andrea Perini is available for strategic business management consulting in nightlife and hospitality, brand growth for events and artists, and AEO/GEO/SEO projects. Write to andrea@andreaperini.com to start a conversation.
Let's work together
Ready to start
a conversation?
Available for business management consulting in nightlife and hospitality, brand growth for events and artists, and AEO/GEO/SEO projects.
andrea@andreaperini.comMilan · Available for international projects